More Impact.
Less BlaBla.
PR & social media – making your brand or product stand out in Germany.
Not an agency.
Just results.
Entering a new market is challenging. Different media landscapes, different consumer behaviours, different platforms that perform best. What works in your home market might not necessarily work in Germany.
That’s why we help you with targeted PR & social media strategies that actually work – no one-size-fits-all solutions.
Thanks to our intercultural expertise, we help you identify potential pitfalls, avoid red flags and cultural no-gos and fine-tune your approach for maximum impact in the German market.
As freelance PR & social media experts, we work fast, flexibly and personally. There’s no one between us and our clients. No unnecessary overhead, just direct communication and strategies that deliver results.
How we work
We develop your PR & Social media strategy for Germany.
Together, we define your goals and create a clear roadmap to success.
We create engaging content.
From press releases to impactful social media posts – we craft content that gets noticed and shared.
We leverage our network.
Strong relationships with journalists are key. We pick up the phone, connect and get your message to the right people.
We stay in touch with your community.
We engage with your social media audience, spark conversations and manage your community – always in close collaboration with you.
We make sure your brand or product gets seen.
Through the right media outlets, influencers & platforms.
We analyse, optimise & grow.
Data-driven insights for ongoing success.
No endless meetings. No fluff. Just measurable success.
Curious? Let’s find out if we’re a match.
PR & Social Media in Germany:
What makes the difference
Success in the German market requires a deep understanding of how to connect with both media professionals and consumers. What works in other countries may not necessarily work the same way in Germany. Cultural values, communication styles and expectations differ – something that intercultural research, such as Hofstede’s six dimensions of national culture, clearly demonstrates.
With our academic background in international and intercultural studies, combined with 20 years of professional experience in globally operating companies and agencies, we have the expertise to navigate the German market with confidence and help international clients successfully adapt their communication strategies.
Public Relations in Germany
German journalists value substance over hype. Press releases need to be informative, well-researched and tailored to the right publications. A strong news angle is essential. Stories must be relevant, timely and provide real value to the audience. Trust and credibility are key, as German media professionals prefer fact-based, data-driven stories over promotional language.
A well-crafted press release is only part of the equation. Add a high-quality press photo or a comprehensive press kit, and journalists will have everything they need to cover your story.
Over the years, we have built a strong personal network of journalists, bloggers and influencers. Of course, even we don’t know everyone – but with access to large media databases, we can connect with the right contacts to get your message across.
To ensure that your communication efforts deliver results, we also offer PR performance evaluation through media monitoring, providing you with valuable insights into the reach and impact of your PR activities.
We help you:
Identify relevant media & journalists
Craft press kits, compelling press releases &
pitches with a clear news angle
Organise PR events & press trips
Monitor and evaluate PR success
Social Media in Germany
In Germany, Instagram and Facebook remain dominant, while LinkedIn is increasingly important for B2B communication and TikTok is growing rapidly among younger audiences. However, German users value privacy and authenticity, responding best to transparent and meaningful brand interactions.
Influencer marketing plays a key role in this landscape. Collaborating with the right influencers and content creators can amplify your brand’s reach and credibility. By selecting authentic voices that align with your values, influencer partnerships feel natural and provide real value to their followers.
When used effectively and consistently, social media can deliver outstanding results. Its vast reach and viral potential make it a powerful tool for amplifying brand messages quickly. Social media provides unparalleled measurability, allowing campaigns to be monitored and optimised in real time. More importantly, brands can engage directly with their community, build relationships and position themselves as trustworthy partners.
Social media doesn’t follow a 9-to-5 schedule – neither do we. As freelancers, we provide fast, hands-on support when you need it most. By acting quickly, critical situations can be resolved before they escalate – no waiting for agency office hours.
We help you:
Build & grow an engaged community on social media
Adapt your content & create local content that gets liked and shared
Run targeted ads that reach your audience
Partner with the right content creators to expand your reach
Respond quickly & manage communication effectively
Why work with us?
We speak your language. English, French, German – whatever works best for you.
100 % personal. You work directly with us.
20+ years of expertise. With our experience in wine, gastronomy, tourism & agriculture, we create strategies that truly resonate.
Smart spending. Invest in expertise and results, not agency overhead.
Ready to grow in Germany? Let’s make it happen.
No long presentations.
No unnecessary meetings.
Just a conversation about your goals.
Let's talk!
Want to get started? Let’s chat ...
+49 174 2010798 or +49 2152 8090719
or schedule a free consultation
Book a free 30 minute one-on-one
or drop us a quick message