Week without Meat
Netherlands
The successful EU-funded campaign “Week Without Meat” made its German debut in October 2024. “Eine Woche ohne Fleisch” was supported by partners such as apetito, Bonduelle, and Iglo. This initiative aims to drive behavioral change across Europe, encourage people to try a flexitarian diet, and contribute to the fight against climate change. With the growing momentum around sustainable food choices in Germany, 2024 was the ideal time to expand the campaign.
Our support included impactful communication management, such as drafting and distributing B2C and B2B press releases, providing a media kit, handling media requests, compiling reports, and offering operational assistance in identifying optimal locations for the nationwide food truck tour. Additionally, we coordinated journalist invitations to ensure media presence at the events.
“Working with Daniela was a seamless and high collaborative experience. We very much appreciated the personal, creative and flexible approach, which made all the difference in organizing the first edition of our ‘Week Without Meat’ (Eine Woche ohne Fleisch) campaign in Germany. Loading our concept in a new country is a challenge that you took upon yourself, filled with enthusiasm. Because of this, we were able to reach both the industry and end-consumers and got them involved in our initiative. If we repeat “Eine Woche ohne Fleisch” again in 2025, we will 100% work with you again.”
Isabel Boerdam
Founder of “Week Without Meat”, Amsterdam/Netherlands
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