Wolfberger
France
Wolfberger, a renowned wine cooperative from Alsace, is known for its high-quality wines and Crémants d’Alsace, blending tradition and innovation for over a century.
We supported Wolfberger’s presence in Germany through press and marketing activities, serving as the press contact for German media enquiries, handling translations, and copywriting SEO-optimised website content. Our work included organising a press trip for B2C journalists to Alsace, featuring visits to the wine cooperative its Crémant production, and Christmas markets, as well as hosting a blogger wine and cheese tasting event in Düsseldorf. Additionally, we provided support in the planning and execution of trade fair appearances at ProWein. Our efforts also encompassed drafting press releases, managing media requests, and designing print and online advertisements to enhance Wolfberger’s brand visibility in the German market.
“Daniela is our ideal representative on the German market when it comes to media, influencers, key opinion leaders, and critics. She also advises us on all our SEO-related challenges. Her deep understanding of our industry, her fluency in French, and her expertise have allowed us to see immediate results and gain media exposure very quickly. She skillfully adapts to our constraints while leveraging the opportunities within her extensive network. Daniela developed an action plan perfectly aligned with our brands and budget, thanks to her sharp analysis and in-depth knowledge. The execution and operational aspects were carried out with great precision. Daniela is much more than a partner or service provider—she is a highly dedicated and engaged brand ambassador who fully adapts to our way of working: responsive, straightforward, flexible, budget-conscious, demanding, and always a pleasure to work with.”
Véroniqe Renck
Wolfberger, Eguisheim/France
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